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Privacy Notice

This Privacy Notice explains how we collect, handle and use any personal information collected about you, when you use the Lush Fins website.


Who are we?

Hi, my name's Tom Metcalf and I'm the guy behind Lush Fins. I'm the artist and designer (and surfer) responsible for creating and maintaining everything you see on this website. If you would like to, you can find out more about me by clicking here.

I just wanted to let you know that I take your privacy very seriously and that I’m committed to maintaining the trust and confidence of visitors to this web site. I respect your data and personal information and I will never mistreat it (or you) by doing anything shady like selling, renting or trading email lists with other companies and businesses for marketing purposes.

To help put your mind at ease, I’ve put together this Privacy Notice, so that you can see when and why I collect your personal information (e.g. like when you order, I need your address to know where the item should be delivered) and how it is used (to allow your prints to be produced and delivered to you).

I’m committed to keeping your details secure and other than using them as specified in this Privacy Notice, I will only ever disclose them when required to do so by law.

You can trust that your information is safe with me.


Mailing lists / Newsletters

As part of the registration process for my e-newsletter, I collect some of your personal information (e.g. your email address and your name). I use that information for a few different reasons. Firstly it’s to tell you about things you’ve asked me to tell you about, such as when new designs are added to the Lush Fins website. At times, I may also need to contact you, if I need to obtain or provide additional information and to check my records are right. Finally, it is so that I can check in with you every now, to see that you’re still happy and satisfied with receiving information from me. I never rent or trade email lists with other organisations and businesses.

I use a third party provider, Mailchimp, to deliver our Lush Fins newsletters. I gather statistics around email opening and clicks using industry standard technologies to help me monitor and improve my e-newsletter. For information around how Mailchimp use your data please see their privacy notice.

I will not use the data you give me to subscribe to my monthly newsletter in any other way. It will not be saved on any other system aside from the Mailchimp list you signed up for, and I will not transfer it to any other lists unless you allow me to do so.

I may occasionally email you to ask you if you are happy remaining on our mailing list and if you do not want to continue receiving information from me, I will remove you from that mailing list.

You have the option to unsubscribe at any time to my e-newsletter, either by clicking the unsubscribe link at the bottom of any of my emails, by emailing or by going into your Mailchimp account and unsubscribing.


Purchase data

When you make a purchase on the Lush Fins website, I will only receive the relevant information (that you supply during the Checkout process) necessary for your order to be processed and sent out to you. I never see any of your payment information and that is all handled securely. Our Secure checkout uses encrypted SSL security to ensure that your credit card information is 100% protected.

If you’ve made a purchase from the Lush Fins website, I will hold your data for a minimum of 6 years (as I’m legally required to do so). From time to time, I may email you with further information that you’ve shown a specific interest in, such other similar artwork or designs in the same range. The information that I’ll send you will only ever be relevant to the previous artwork that you’ve purchased from the Lush Fins website. I will not use your purchase data in any other way, without having got your consent beforehand.



This website uses Shopify as the ecommerce platform to provide its services, including hosting and secure payment services. To view Shopify's Privacy Policy, please click here.

Shopify handles payments made on the Lush Fins website, using a secure encrypted SSL secure payment system. 



Lush Fins gives you the option to use Paypal to complete your purchases. To view Paypal's Privacy Policy, please click here.

In order to be able to fulfil your order, we receive some of the information you share with Paypal when using the Paypal checkout, such as your name and address. This is necessary for us to be able to fulfil and dispatch your order.


Third Party Fulfilment Services

When you make a purchase on the Lush Fins website, the details of that purchase (including details such as the item(s) purchased, your name, address and contact details) that are needed in order to create and send out your print(s), are securely shared with our third party print fulfilment service, The Printspace. This is required, so that they can produce and dispatch your surf art prints.

We will never share your payment details (or any other information you share with us, that is not specifically required for the creation and dispatch of your order) with our Third Party fulfilment service.

To understand how The Printspace handles your data, you can read their privacy policy by clicking here. If you have any further queries please email


Website Cookies

This website uses cookies (not the tasty chocolate chip kind, but the small data file type). It does this to collect information, some of which is essential for the website to work properly and some of which helps me to understand who is visiting the site, to hopefully help me to provide a better service to those people. This includes information such as the browsing and purchasing behaviour of people who access this website, like which pages have been viewed, what products have been purchased and what the customers experience was when they were looking at various parts of the site. You can find out more about this by reading the Cookie Policy by clicking here.


Google Analytics

When people visit my website,, I use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns.  This is for my own marketing purposes to find out which pages are most popular on our website, and to research customer patterns within the website. I don’t get access any of your personal data using Google and I don’t allow Google or anyone else to make an attempt to find out the identities of those visiting this site. It is all totally anonymous and the reason that I use this service (which is all above board and standard practice) is to try and allow me to better understand my customers and serve them in the best way I can.

If I do want to collect any personal data that identifies you through the Lush Fins website, I’ll be upfront and honest about this, and will give you the right to opt out at any time of providing your data, or any personal details whatsoever.



I would like to send you information about my artwork and other related products which may be of interest to you. If you have consented to receive marketing, you may opt out at a later date.

You have a right at any time to stop me from contacting you for marketing purposes.

If you no longer wish to be contacted for marketing purposes, please email

Facebook Pixel

We use the Facebook Pixel to allow us to provide better marketing communication with current and prospective customers. If you would like to opt out of us being able to collect and use this data, you can visit


Links to other websites

There may be links to other websites included on the Lush Fins website. These will be sites that are related to a particular topic that I’ve been writing about on a blog post, other sites that I think will be of interest to you, or sites that I recommend for specific services (e.g. framers). This Privacy Notice does not cover those links and those sites are not governed by this Privacy Notice. If you would like to know how those sites collect, handle and use your date, please check the Privacy Policy/Notice on their site.


Access to your Personal Information

​You are entitled to access the personal information I hold on you. Email your request to and I will respond to your request within 14 days.


Updates to this Privacy Notice

From time to time, I may update this Privacy Notice, as I make changes on the website. I’m not obligated to email you every time I update it (and I pretty sure you wouldn’t want messages like that clogging up you inbox either!) but it will always be available in the footer menu on this website This Privacy Notice was last updated on 17th November 2018.



If you have any questions regarding this Privacy Notice please email

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